Turkish Airlines has agreed to become the title sponsor of the Japanese Professional Basketball League, BJ-League.
Turkish Airlines decided to support the league in line with the importance given to the Japanese market and to find common grounds with Japanese people. Turkish Airlines will be widely visible due to its logo appearance in all matches. Along with the professional league name sponsorship, Turkish Airlines becomes the title sponsor of all other leagues organized by the Japanese Basketball Federation such as the All–Star Game, Playoffs, and Finals.
This important collaboration, which will last 2 years, including 2014-2016 seasons, has started with a signing ceremony that took place in Tokyo yesterday. A new composite logo has been unveiled and at the end of the ceremony Turkish Airlines model airplanes were presented to each Japanese basketball player.
After the sponsorships of important soccer teams in Japan, Omiya Ardija and Cerezo Osaka, Turkish Airlines starts to support a new sports area and takes an important step in basketball. Turkish Airlines is the title sponsor for the Euroleague, with a deal in place until 2020. After European basketball, Turkish Airlines contributes to the worldwide recognition of Japanese basketball by becoming the first name sponsor of BJ League. Also various projects are planned between the two leagues which will create great media impact throughout the World.
Besides becoming by far the biggest company to become affiliated with a league featuring teams in 22 of Japan’s 47 prefectures and entering its 10th season that tips off on Oct. 4., Turkish Airlines will be seen on the jerseys of each team with its logo which will be highly contributing its brand awareness.