AccorHotels announces the acquisition of VeryChic, a digital platform for the private sale of luxury hotel rooms and apartments, cruises, breaks and packages.
Created in 2011 by Nicolas Clair, Hervé Lafont and Charles Decaux, VeryChic nowenables more than 3,000 luxury and upscale hotel partners to optimize their distribution and provides them with access to new guests via its private sales. VeryChic carefully selects the hotels on offer, located in approximately 40 countries worldwide, to guarantee a unique and personalized experience for each of its members.
Thanks to a robust business model, VeryChic offers, via its website and mobile application, more than 4,000 exclusive private sales at attractive prices, throughout the year, to a member base of more than 5 million. VeryChic generates substantial booking volumes with almost half coming through the mobile app. The quality and competitiveness of its offers mean it can rely on repeat custom of nearly 50%.
Through this transaction, AccorHotels intends to strengthen its expertise in the creation of exceptional private sales and also to enable VeryChic to accelerate its international development and become the global leader in its sector.