CHENGDU, China – The St Regis Chengdu, Southwest China’s newest address for unparalleled luxury, celebrated its debut with a magnificent opening ceremony and gala event, as well as the unveiling of the St. Regis Chengdu mural. The elegant evening welcomed a bevy of international and local celebrities, influencers and tastemakers including international movie star Li Bingbing, President ofSichuan culinary association Li Shuren, Chairman and Chief Executive Officer of Chinese Estates Holdings Limited Mr.Lau Ming Wai and Paul James, Global Brand Leader of St. Regis, The Luxury Collection, and W Hotels Worldwide.
“With six St Regis hotels and resorts now in operation in Greater China and eight more in the pipeline, we will more than double our brand portfolio in the region in the coming years. We are confident that Starwood’s ultra-luxury brand St. Regis is perfectly positioned to meet the strong demand for luxury travel inGreater China for both domestic and inbound travel,” commented Qian Jin, President of Starwood Hotels & Resorts,Greater China.
“We are proud to continue the storied legacy of the St. Regis brand with the opening of The St. Regis Chengdu inSouthwest China,” said Paul James, Global Brand Leader St. Regis, The Luxury Collection, and W Hotels Worldwide. “From the glamourous soirees, star-studded events, gastronomic experiences, and exclusive previews of St. Regis Aficionado packages, this debut raised the bar yet again for modern luxury, bespoke service and refined elegance for a new generation of luxury travelers.”
The Pursuit of Art – Unveiling of the St. Regis Chengdu Mural
The evening began in Decanter, St. Regis Chengdu’s gourmet wine bar, with the unveiling of the St. Regis Chengdu mural by artist Chris Buissa’s. The mural, which reflects the Brazilian artist’s interpretation of ancient and modernChengdu, takes center stage in Decanter’s refined setting. The seductive space invites guests to sample a wide selection of the world’s best champagnes, and red and white wines, carefully curated by St. Regis Chengdu’s master wine sommelier Tong Zhu.
A Modern Legacy of Storied Luxury
Opening exactly 110 years after the iconic St. Regis New York and situated in the first City of Gastronomy inAsia recognized by UNESCO, The St. Regis Chengdu took guests on a progressive culinary journey ofNew York and Sichuan cuisine from 1904 to present during an exclusive gala dinner that beautifully blended classic and contemporary cuisine.
To represent the jazz legacy of storied luxury brand, the entertainment included a jazz band performing songs from iconic jazz artists from the 1920’s to modern day, as well as Charleston Dancers, who dazzled the crowd with a choreography mixing traditional Charleston and contemporary dance. To infuse the rich heritage and local culture ofChengdu, a fashion show unveiled modern Shu Brocade designs by Ms.Xue Mei Pan.
The Pursuit of Passion
The St. Regis Chengdu welcomed guests to pursue their passions as it unveiled an exclusive preview of three signature bespoke experiences, each of which featured unprecedented access to some of the region’s most interesting and alluring attractions:
* Panda Experience at Dujiangyan Giant Panda Breeding Center Guests were invited to experience a rare and captivating morning withChina’s most precious and beloved animal, the panda. Designed to save the giant panda, this world-renowned research institution offers guests the opportunity to see and interact with these rare creatures.
* Shu Brocade Aficionado Experience Guests experienced Chengdu in true style with aShu Brocade aficionado experience featuring an exclusive private tour of Chengdu’s Brocade and Embroidery Museum. Coined “the land of abundance,” Chengdu has a rich history of more than 2,000 years of hand-woven brocade craft.
* Unveiling the Art in Baijiu Aficionado Experience Guests enjoyed a private tour and tasting at ShuiJing Fang Museum,China’s first Baijiu distillery. A 600-year-old tradition, Shui Jing Distillery’s distilling techniques have ensured its prestige through the Yuan, Ming and Qing dynasties where generations of master distillers continued to enhance and refine Master Wang’s original recipe to create a lineage of exquisite and luxurious Baijiu, the traditional Chinese distilled alcoholic beverage.
The abovementioned experiences are also available to guests of The St. Regis Chengdu as part of the signature St. Regis Aficionado and Family Tradition packages.